Brand Vision and Goals
Through innovative technology, we aim to create a space that encourages personal growth, celebrates sobriety, and transforms lives.
Together, we believe in building a world where everyone has the opportunity to lean into fulfilling, healthy, and sober lifestyle - to live sober, love sober.
Support at scale
We believe technology is the only way to help both connect the sober community as well as educate all affected by addiction AT SCALE
Vulnerability as strength
We believe our greatest strength lies within our vulnerability and the courage to ask for help.
Access to care
Though addiction does not discriminate, access to addiction care does. For that reason, we are steadfast in our commitment to keep the Loosid platform FREE to all members of the Loosid community in perpetuity. No one should ever have to pay a penny to connect with others and ask and receive help. That is our commitment.
Education & Stigma
We are unwavering in our dedication to break down barriers to progress and eliminate stigmas of addiction which are killing millions of people every year. For this reason, we have built a strong and prevalent education component to Loosid to help educate our members on addiction at an early age and kill the associated stigma preventing millions of people from getting the help they so desperately need.
The Loosid Sobriety App
Sobriety is just the beginning of fun!
With Loosid, you can track your sobriety, build new habits, connect with a community that understands the journey, and find the tools to build a better life. Discover the app that makes sobriety engaging and empowering.
Ready to Start Your Sober Journey with Loosid?
Take control of your sobriety with a community-focused sobriety app that tracks your progress, offers daily inspiration, and connects you with people who truly understand. With Loosid, sobriety is not just achievable—it’s enjoyable.
Download Loosid today and join a network that’s here to help you thrive every step of the way.
Loosid Core Values
Acceptance
Acceptance: We prioritize understanding and supporting each individual’s unique journey to recovery with kindness and empathy.
Inclusivity
We foster an inclusive community that embraces people from all walks of life, regardless of their background, beliefs, recovery program or experiences.
Integrity
We operate with transparency, honesty, and a commitment to maintaining the highest ethical standards in all our interactions.
Education
We are committed to providing resources and information to help users make informed decisions about their recovery journey and overall well-being as well as to provide information and resources to our youth before addiction occurs.
Accessibility
We empower individuals to take control of their lives, make positive choices, and build a future grounded in sobriety and well-being.
Safety
We prioritize the safety and well-being of our community members by implementing robust measures to protect their privacy, ensuring a secure and confidential environment.
Community
We believe in the power of a connected community and the strength that comes from individuals supporting one another in their quest for sobriety.
SAM™: Sobriety and Addiction Mentor
Meet SAMTM – Sobriety & Addiction Mentor. A complete recovery tool that supports your entire sober journey.
Now Introducing SAM™ AI
A revolutionary, AI-powered sobriety companion that will transform lives.SAM™ AI’s “virtual sponsor” not only intervenes before a craving spirals out of control but also adapts to each user’s unique journey—offering text, voice, and video check-ins, along with an ecosystem of family and community features to truly change the course of addiction.
If we can stop one relapse, save one life, or prevent one tragedy, SAM™ stands to change the world one person at a time.
“I was so excited to discover the Loosid Sober Dating App - it’s so hard to date when you’re sober and this app made me feel like I finally can try dating for real again and find love in sobriety.”
“I’m already a member on Loosid community and see they opened now for dating which is awesome. Great way to connect with likeminded others.”
“I was just wondering the other day why people were not paying attention to my profile on other apps that I don't drink. It’s really good they have an app dedicated to this.”
Short-term goals
More exposure equals more lives saved
Our goal for 2024 is to significantly grow the Loosid community, now 450,000 members strong, fostering a more extensive and diverse network of individuals on the path to recovery. Through targeted outreach, partnerships, and community engagement initiatives, we aim to increase user participation and create a supportive environment for those seeking to live a sober life
Forge Meaningful Strategic Partnerships
Our goal is to collaborate with organizations, professionals, and platforms that share our vision for promoting sober living and building a strong foundation for recovery.
Through these strategic partnerships, we strive to cultivate a network that empowers individuals on their journey to recovery, fostering an environment of shared knowledge, understanding, and collective growth.
Connecting Sober Singles, the US and beyond
Building on the success of our first 60,000 members in our new, Loosid Dating app, we plan to expand our dating platform to cover all 50 states in the United States, followed by London and the EU, as well as Central and South America.This expansion will provide individuals in the US and beyond the opportunity to connect with like-minded individuals who share their commitment to a sober lifestyle in a safe and supportive environment. By broadening our geographical reach, we hope to create more meaningful connections and support the pursuit of healthy, sober relationships.
Loosid scholarships and Non-profit initiatives
As we roll out SAM-Sobriety & Addiction Mentor™ as a premium feature for the Loosid community, it is our commitment to provide scholarships to all who do not have the financial wherewithal to afford it. In the beginning of Q2, we are introducing the Gift of SAM™, which allows people to gift another member who is struggling. Furthermore, we plan to open the Loosid Foundation, a 501c3 non-profit, in order to expand our commitment to providing access to care.
Our end of Q4 goal is to start building Loosid for Families, a separate app for family members affected by addiction.
Long-term goals
Community-Led Growth
Emphasizing the strength of community, we envision Loosid as a global movement led by the collective power of millions of sober individuals sharing the power of connection and supporting one another.
Household Recognition
Ultimately, our long-term goal is for Loosid to become a household name synonymous with hope, resilience, and positive transformation.
Community-driven initiatives and engagement
Through community-driven initiatives we aim to foster a sense of belonging that transcends borders.
Policy and change
We strive to have the largest megaphone in the world to eradicate addiction stigmas, educate people on the disease of alcohol and addiction, and help change policy and evoke change.

Loosid Marketplace
Find discounts on non-alcohol beverages, mental health support, sleep aids, and many other wellness tools to support you in your recovery.
Loosid by the numbers
Total Sessions
Installs to date
Messages of Support
Friendships Initiated
We envision a future where individuals around the world instinctively turn to Loosid for support, connection, and inspiration on their journey to a fulfilling and sober life.
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MJ Gottlieb,
Loosid Co-Founder & CEO


